How ChatGPT could take Microsoft's Bing search engine into the future (2023)

Have you ever combed through endless pages of search engine results to find the answer to a complex question? Let's say you want to find out if a vegetarian diet is right for your dog. Your research journey could start by hopping on Google and typing "is a vegetarian diet good for dogs" into the search box, then going through the legions of links generated. You've spent much longer than you expected poring over articles, reports, and your sources before finding an answer.

In the not too distant future, finding the answer to a complex question might not be such an arduous and daunting process. Microsoft is reportedly integrating ChatGPT's underlying AI technology into its Bing search engine in a move that could transform search as we know it. More specifically, according to the AI ​​researchers, Bing could have the potential to offer a superior search experience to Google and potentially usurp the search giant's decades-old dominance.

"ChatGPT is the first emerging technology in more than a decade that can really transform search and, at least in principle, change Google's market dominance," said Anton Korinek, an artificial intelligence researcher and professor of economics at the University of Virginia. "The technology allows consumers to interact with their computers in a much more natural and conversational way than traditional search."

Keep reading: Why ChatGPT will be everywhere in 2023

At this point, we don't know exactly what Bing's AI-powered search results will look like. Microsoft declined to comment for this story. However, AI researchers anticipate a significant departure from the status quo in terms of how a search engine presents a response and how users interact with it. Finally, ChatGPT is not designed to search for information on the web (like a search engine). Instead, the chatbot uses informationeducatedvast swaths of training data to generate a response.

“ChatGPT can respond to its users with a single clear answer compared to the large number of links found in traditional search engines. It also has capabilities far beyond traditional search engines, such as [the ability] to generate new text, explain concepts, talk between the user and the system, etc. Korinek said. "People are still finding new abilities that not even the ChatGPT developers knew the system had."

(Video) Microsoft’s integration of ChatGPT brings ‘a new day’ for search engines: Executive

How ChatGPT could take Microsoft's Bing search engine into the future (1)

Microsoft announced plans on January 23Invest more resources in OpenAI, the creator of ChatGPT, worth $10 billion. The deal would help both companies stay at the forefront of what's known as generative AI, a technology used in ChatGPT that can learn from vast amounts of data to create virtually any content format (text, images, music, etc.) .

Search is just one of several consumer-facing products in Microsoft's stable that could change significantly for customers in the coming years. According to a report by The Information, the Seattle-based tech giant also has plans to integrate ChatGPT's AI technology into established products like Word, PowerPoint, and Outlook to transform the way more than a billion people work and perform. your daily tasks. For example, integration with Outlook could simply mean asking the email application to compose a message on a specific topic.

"Microsoft will leverage OpenAI models in our consumer and enterprise products and introduce new categories of digital experiences based on OpenAI technology," the company said in a press release announcing the expansion of the partnership.

conversation search

For its part, Google and its state-of-the-art subunit DeepMind have been working on similar systems for years. However, the search giant chose not to make them public, partly due to concerns about unethical behavior and how chat systems sometimes go against social norms. eg 2016Microsoft developed a chatbot called Tay that had to go offlineafter spreading hate speech. Even ChatGPT, which has rules for creating positive and friendly content, can be manipulated to produce disturbing responses with the right prompts.

However, DeepMind CEO Demis Hassabis said in an interview withTempothis month your company is considering its own chatboton board, for a "private beta" sometime in 2023. Google also plans, according to a. to demonstrate a version of its search engine with chatbot capabilities later this yearNew York Times reportciting sources familiar with the matter.

It's no secret that Google search has generally become more conversational over the years. The company has made progress in this area with Google Assistant and withknowledge boardsin research and has been leading conversations about the future of research for years, showcasing its LaMDA and MUM artificial intelligence systems at its 2021 I/O Developer Conference.

(Video) A first look at Microsoft’s new Bing, powered by upgraded ChatGPT AI

By leveraging OpenAI's artificial intelligence, Microsoft appears to be trying to beat Google at its own game. After the launch of ChatGPT, Google management issued a "Code Red", according to GoogleThe New York Times dies. According to the report, internal teams have been redeployed to push AI work ahead of a corporate conference scheduled for May.

Still, Google's search engine remains the undisputed leader today, as it has been for decades, commanding 84% of the global search market share, according to Statista, compared to Bing's 9%. (although it has been growing in recent years) in recent years. 2022.

Google did not immediately respond to a request for comment on this story.

Keep reading: New Microsoft tools use AI to create any image you can imagine

How ChatGPT could take Microsoft's Bing search engine into the future (2)

How smart is ChatGPT?

As you've probably heard by now, ChatGPT is a sophisticated chatbot that has gone viral around the world after its launch to consumers in late November as a free online tool accessible to anyone with an internet connection. The AI-powered chatbot made headlines in part thanks to its ability to produce delicious poetry, create meal plans, and provide reliable answers to complex questions seconds after being asked. The underlying technology isn't exactly new, but no chatbot has managed to capture the popular fascination quite like ChatGPT. This is mainly because OpenAI has built an intelligent user experience around the GPT 3.5 language model, and this is the phenomenon we know as ChatGPT.

GPT-3.5 is an enhanced version of GPT-3 that debuted in 2020 and has learned from vast repositories of data and code to achieve its capabilities. According to researchers at Stanford University, GPT-3 was trained on 570 gigabytes of text and has 175 billion parameters. (Google's Dale Markowitz meanwhile has put in 45 terabytes of text data, "including most of the public web.") For comparison: its predecessor GPT-2 was 100 times smaller with 1.5 billion parameters.

(Video) AI-powered Bing search engine could solve 'unanswered' ChatGPT queries: Microsoft

“This scale drastically changes the behavior of the model: GPT-3 can perform tasks for which it has not been explicitly trained, such as translating sentences from English to French, with little or no training examples. This behavior was largely absent from GPT -2”, researchers fromStanfordThe Human-Centered Artificial Intelligence Institute wrote in a 2021 post.

"The current version of ChatGPT probably already knows more about the world than any human being and can present that knowledge in a digestible form," says Korinek.

Despite all the promises that ChatGPT offers, there are almost as many limitations. ChatGPT's critics say it's not always clear where the chatbot gets its information from, which can make it difficult for people to trust the results. Skeptics also point out that ChatGPT is always hampered by imperfections in the data it was trained on, including biased or misreported data.

OpenAI recognized the weaknesses of the chatbot in its current form. CEO Sam Altman said in a December post on Twitter that the product had issues with "robustness and veracity" and that "it would be a mistake to rely on it for anything important at this time."

ChatGPT is incredibly limited, but good enough in a few ways to give a misleading impression of size.

It's a mistake to trust him now for something important. it is a foretaste of progress; we still have work to do in terms of robustness and veracity.

(Video) Can Bing and OpenAI Challenge Google? Microsoft's Satya Nadella Weighs In (Exclusive) | WSJ
–Sam Altman (@sama)December 11, 2022

But don't expect the AI ​​train to slow down.

“There will be a number of new systems like ChatGPT coming out in 2023 and the main impact of the resulting competition is that consumers will have more choice and better consumer products,” Korinek added.

GPT-4, which is under development, isIt is said to have 100 trillion parameters.. However, a release is not expected until OpenAI is "confident that we can [launch it] safely and responsibly," Altman said in an interview withExclusively CVEarly January.

Altman also tried to manage expectations for this fourth iteration of GPT, the sophisticated language model that underpins ChatGPT, by saying, "We don't have AGI."general artificial intelligence, or a technology with its own emerging intelligence, rather than relying on the deep learning models currently used by OpenAI. It's the kind of intelligence that has been dramatized in science fiction stories for over a century and popularized in recent years by the award-winning dystopian show Westworld.

(Video) Microsoft’s integration of ChatGPT into Bing brings a “new day to search’ engines

"I think [AGI] is what's expected of us," Altman said in the same interview, adding that GPT-4 will "disappoint" people who have that hope.

Editor's Note: CNET uses an AI engine to create some personal financial statements, which are edited and verified by our editors. For more information, seethis post.


Is Bing now using ChatGPT? ›

Such is the case with the latest version of Microsoft's Bing search engine, which is now accelerated with artificial intelligence, thanks to a connection with the very hot ChatGPT content generation tool. (You can learn more about ChatGPT here.)

Is Bing powered by ChatGPT? ›

Microsoft Bing AI is a GPT-powered (same as ChatGPT) search engine integrated AI chatbot. It is released at the Microsoft AI event.

How does Bing search engine help us? ›

As an online search engine, the primary objective of Bing is to connect users with the most relevant search results from the web—providing easy access to quality content produced by web publishers.

Does Microsoft Bing search engine have AI? ›

Microsoft released the new Bing, which is powered by artificial intelligence software from OpenAI, the maker of the popular chatbot ChatGPT, with great fanfare at an event at the company's headquarters on Tuesday.

Why did Microsoft Bing fail? ›

Bing suffered from the anti-Microsoft sentiment among developers and wasn't able to attract a similar quality of talent. The really good people care about the work and the impact that they have, so this goes much beyond who offers higher salaries.

Why is Bing coming up instead of Google? ›

One possible reason is that you might have recently installed a free software program from the internet. This might have come with a pre-checked option to set Bing as your default search engine. Another reason for this can be that a malicious extension or application may have changed your Chrome browser's settings.

Why is Bing blocked in China? ›

The reason why Bing is blocked in China is the same reason many other websites are blocked. Bing allows users to access information freely available and published all over the world. In particular, this means accessing democratically-published newspapers and content that may be in opposition to the Chinese government.

Does Bing have ChatGPT? ›

Earlier this week, Microsoft announced its upgrade to search engine Bing and browser Edge, which now include OpenAI's ChatGPT technology.

Why is Bing not popular? ›

The rise in the popularity of bingo could be due to several reasons, other than it being a more social game where players can now interact with each other. Many online casinos are promoting online bingo more. These casinos spend a significant amount on welcome bonuses and promotions to attract new players.

What search algorithm does Bing use? ›

Understand how the Bing search engine works – from its "core blue link algorithm" to rich elements, the dedicated teams managing each feature, and more.

What search engine does Bing use? ›

Microsoft Bing (commonly known as Bing) is a web search engine owned and operated by Microsoft. The service has its origins in Microsoft's previous search engines: MSN Search, Windows Live Search and later Live Search. Bing provides a variety of search services, including web, video, image and map search products.

What happened with Bing? ›

Microsoft is rebranding its Bing search engine to Microsoft Bing today as part of a rebranding effort. While the vast majority of people are likely to still just call it Bing, Microsoft unveiled its shift toward Microsoft Bing in a blog post today.

Did Bing get hacked? ›

Microsoft confirms Lapsus$ breach after hackers publish Bing, Cortana source code. Microsoft has confirmed that it was breached by the Lapsus$ hacking group.


1. Microsoft CEO on new AI-powered search engine, the future of artificial intelligence
(CBS Mornings)
2. Microsoft unveils new Bing with ChatGPT AI powers – BBC News
(BBC News)
3. Microsoft's new Bing and Edge hands-on: Surprisingly well-integrated AI
4. Microsoft bakes ChatGPT-like tech into search engine Bing
5. ChatGPT Open AI explained: How jobs, stocks, and business could be impacted
(Yahoo Finance)
6. Why Microsoft’s CEO is ready to take on Google with ChatGPT
(The Verge)


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